Tip for Resizing an Image for Your Trademark Registration

When entering your mark in a new application for trademark registration, you may choose to enter a stylized mark.

A stylized mark includes some type of special image, logo, color or type font. Usually, the stylized mark consists of a logo combined with some words. Even though you may use the trademark in a version that is often colorized, you do not have to claim color as a feature of your mark.

Therefore, you should consider filing a black and white version of your stylized mark for your trademark registration, which will give you more flexibility in the future.

If you do enter a stylized mark in your trademark application, you will be required to upload an image so that the U.S. Patent and Trademark Office will know exactly what your mark looks like. Don’t forget to heed our advice about entering your mark exactly as it is going to be used by you in commerce.

Example of a Stylized Trademark Registration with the USPTO

factor x trademark registration

Description of the Mark as Entered in the USPTO Database

This is a formal description of the above mark:

The color(s) red, white, and black is/are claimed as a feature of the mark. The mark consists of the words “FACTOR X FITNESS” with the words “FACTOR” and “FITNESS” in white capital letters, with the two letter “F”s outlined in black, all superimposed upon a black rectangular background, and a letter “X” being red and appearing as an abstract person without defined hands or feet, having a solid red circle representing a head between the upper arms of the “X” and the arms of the “X” appearing to lift an abstract black and white barbell overhead.

Design Search Codes for the Factor X Fitness Logo:

These are the design search codes used to classify the above Factor X mark so that it can be found in a trademark search.

02.01.33 – Grotesque men formed by letters, numbers, punctuation or geometric shapes; Stick figures
21.03.07 – Barbell sets; Dumbbells; Exercise bicycles; Exercise machines; Exercise weights; Handgrips, exercise; Rowing machines; Weight lifting machines; Weights, exercise
27.03.02 – Humans forming letters or numerals; Humans forming punctuation

Image Size Requirements

The USPTO requires that the image you upload be a JPEG file with an image between a certain dots per inch both horizontally and vertically.

Densityusing irfanview for a trademark registration

Minimum Density = 300 dpi

Maximum Density = 350 dpi


Minimum Size = 250 pixels in length or width

Maximum Size = 944 pixels in length or width

Following is a tip provided by the USPTO that I have used many times to resize an image:

All black-and-white .jpg images and color jpg images should be scanned at no less than 300 dots per inch and no more than 350 dots per inch, and within the pixel range suggested by the USPTO, namely, a length and width of no less than 250 pixels and no more than 944 pixels; e.g., a valid pixel dimension is 640 X 480 pixels.

Using Irfanview for a trademark applicationTo ensure your image file meets these suggested sizes, you can use a free graphic viewer, e.g., Irfanview. If you cut-and-paste an image into Irfanview, or open an image file using the program, select “Image” from the tool bar and “Information” from the drop-down choices to view the current DPI and pixel dimensions.

If your image is not in the proper dimension, you can use Irfanview to change the DPI and pixel dimensions:

  1. Select “Image” from the tool bar;
  2. Select “Resize” from the drop-down choices;
  3. Set the DPI to 300 – 350 and change the pixel dimension to within the accepted range of 250 X 944;
  4. If the new image file looks acceptable to you in the new dimensions, save the image file, by selecting “File” from the tool bar and using the “Save As” feature to save the file as a JPG image.

If the image is not clear, do not submit the image. Instead, seek the assistance of a graphic artist to create the properly sized .jpg file.

There you have it, a tip directly from the USPTO on a great way to resize your images. Irfanview is a very handy program and has many other image editing uses as well.

With plug-ins, you can even use Irfanview to edit PDF files and save them as a JPG. This has been very useful when a client has sent a trademark image to me in PDF format, or even some other image format besides JPG. Check this out if you are using a graphic artist to develop your stylized trademark, and they do not send you a file in JPG format.

Return to Part 4 about how to file for a trademark registration electronically.

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